Comme des Garçons builds niche perfume empire
International Herald Tribune - By 2002, Joffe's skill was recognized when he signed a partial deal with Puig, one of the most savvy European fragrance groups. But Comme des Garçons Parfum has remained an individualist and a family affair. Jones explains that he worked closely with
Perfume's master of minimalism
Daily Pilot - perfumers in France, if not the world, Ellena considers himself less a nose (as perfumers are referred to) than a "fragrance Due to market pressures over the last few decades, most perfume is diluted into eau de toilette or eau de parfum . What was
Fragrance 101
Richmond Times-Dispatch - Pure perfume: Strongest intensity and longest lasting -- 8-10 hours. Most expensive. Apply at pulse points all over body. The heat at these points will ensure balanced application. Eau de parfum: Second strongest. Contains more alcohol and less

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