Cosmetics Go Green
Happi - to the body externally.” The company responded to this trend with the launch of its “Naturally” Upper Canada brand, a In September 2007, Upper Canada will be introducing an additional fragrance, Cranberry Moro Orange, to its “Naturally” line
Claiborne Seeks to Shed 16 Apparel Brands
Wall Street Journal - and most of its competitors in the U.S. apparel industry vigorously pursued for more than a decade: build big brand When the first Juicy Couture fragrance was launched at Bloomingdale's last Christmas, for example, it wasn't advertised in
P&G Rekindles Old Flame, Confirms Sales Target
Happi - Using new technology, P&G claims they will trap bad odors and fill a room with fragrance. Candles are the latest addition to P&G’s Febreeze line of room sprays and plug-in deodorizers—the latest experiment in brand extension. The company also
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